Being a tech entrepreneur isn’t easy. It’s not all the glamorous nap pods and free gourmet meals we see in the movies. On top of the countless hours you spend working on every aspect of your business, you probably spend many more hours enduring nightmares about your venture wilting and shriveling into oblivion. Thankfully, explainer videos are one thing you don’t have to worry about; in fact, they may even soothe your fears.
Explainer videos aren’t an uncertain financial risk. Investing in one is a calculated and tested business move that helps your startup balloon. Explainer videos have soared in popularity over the past few years because they fertilize online business ventures, turning them from thirsty seedlings into flowering electronic beauties. If you are thinking about ordering one for your business, congratulations: you are about to make one of the best business decisions of your career. Continue reading →
An explainer video is exactly what it sounds like – a video that explains what a product or service does and why customers should buy it. Explainer videos are becoming more and more popular, with big names like Facebook and Google using them as much as startups. And for good reason: statistics show that website visitors are 64% more likely to buy a product after watching an explainer video. A successful explainer video is professionally produced, short, and includes a call to action at the end, and many of them use animation rather than live-action techniques. Continue reading →
Let’s face it. Marketing mistakes are going to happen from time to time, even to the biggest of companies. The key is to be able to spot a potential disaster before it happens. Some companies like Vodafone and Panasonic have found themselves in hot water in recent years due to some reckless blunders. Here are but a few ways any company can find themselves harming their brand thanks to some poor and often completely idiotic marketing strategies. Continue reading →
When YouTube created a place to store and show videos online in an easy and simplistic fashion companies saw their way to advertise and self promote through the medium of online videos. Most companies define their online presence through inventive advertising but a few provide videos to enlighten a viewer as to their strategy. What follows is an exploration of five ways companies, groups and productions use online videos to expand their audience. Continue reading →
The approach to creating films like Epic, The Croods and Brave may seem similar, they are all animations after all but when it comes to the machinery and animation software used to create these visual spectacles, they couldn’t be more different and the advances made in animation programming in recent years have changed not only the films animators are showing but the things they can show in them. Continue reading →
Reaching out to customers in a unique and innovative way is becoming harder and harder these days, companies both big and small are bending over backwards to make use of the wonders of the internet; suddenly using social media, viral advertising and promotional videos to raise awareness and entice new customers. This blog aims to explore how and why producing short informational videos is the way forward for small and large companies alike.
Thanks to websites such as Twitter, Facebook and LinkedIn a number of companies have noticed a significant rise in their online traffic, whilst others have found themselves left in the dust of huge corporations such as Amazon. Yet there is a form of internet promotion that few of the worlds leading companies have yet to cotton on to; promotional, informational videos, webisodes, call them what you like, but a surprising majority of the biggest companies in the world have failed to utilize this increasingly popular trend. Continue reading →
Successful video advertising campaigns have changed a lot over the last 100 years, moving from print to screen and now to digital, and each one utilizing its medium in its own unique fashion.
This article will take a look at a small selection of the most popular and effective video advertising campaigns of the last 100 years; considering what made them popular, why they were so effective and how – some of them – made an impact on new and emerging sectors of the media industry. Continue reading →