Since the arrival of the explainer video, thousands of companies have started implementing this tool in order to convey their business and product messages in an entertaining and engaging way. And of course, it didn’t take long for some great tech companies to realise that a good video clip was just what they needed to introduce a new product to the public.
You Need a Budget (YNAB)
Tell me something I don’t know! Over the years, millions of people and companies have tried to come up with the best solution for combining technology with personal finance management. A lot of these programs are difficult to understand and require you to backtrack through your receipts, payslips and bills for the past months or years. YNAB has become a force to be reckoned with in the world of personal budgeting. And in order to explain their mission and product this company used the best tool there is: explainer videos. Go into YNAB’s website and what you’ll find are clips that take you through the ins and outs of the program in a simple and engaging way. It makes YNAB attractive and approachable and has scored thousands of customers throughout the world.
Google has become something of an explainer video superpower. Since their Google Maps launch in 2005, Google has relied solely on video clips to introduce and explain their new products. The company uses animation, narrators, music and pictures to create great videos that turn all of their very complex and complicated services into simple ones. In the process, Google has managed to convince an entire world of its usefulness. From Adwords to Translate, the company continues to create great videos that reach billions. They even have an explainer video about the entrepreneurship of Google, or rather, about the people who came up with making explainer videos in the first place. If that isn’t a brilliant marketing strategy, we don’t know what is.
Gradeleap is an interactive website that keeps students and their parents in the loop about upcoming homework, assignments, quizzes and tests. The company advertises itself with a great explainer video that emphasises the importance of good organisation and task management even when kids are bright and do well in school. The company’s explainer video makes use of marketing strategies like empathy, helping the customers solve their problem and having some fun in the process. By the end of the video, you’re convinced of how simple and necessary this tool is for both current and future school kids in the house. The video clip goes to show how much a company can benefit from an explainer video – once again, a product that is complicated in reality is broken down into the basics, and creates the feeling that Gradeleap really will help those students that have a hard time keeping track of all their school tasks.