50 years after American showman Bobb Goldsteinn coined the term multimedia, it’s almost impossible to imagine a world without it. Simply put, multimedia is content that uses more than one form of content to relay its message, and countless studies have shown that customers remember more information when it’s presented to them by means of verbal and visual forms. In 2012 Liz Fitzgerald, a lecturer from the Open University Institute of Educational Technology, presented a study showing that out of 211 undergraduate students, 95% were visual and bimodal (no preference) learners and only 5% were verbal. In other words: almost all of your customers will prefer multimedia content over a boring website to understand your business.
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