Reaching out to customers in a unique and innovative way is becoming harder and harder these days, companies both big and small are bending over backwards to make use of the wonders of the internet; suddenly using social media, viral advertising and promotional videos to raise awareness and entice new customers. This blog aims to explore how and why producing short informational videos is the way forward for small and large companies alike.
Thanks to websites such as Twitter, Facebook and LinkedIn a number of companies have noticed a significant rise in their online traffic, whilst others have found themselves left in the dust of huge corporations such as Amazon. Yet there is a form of internet promotion that few of the worlds leading companies have yet to cotton on to; promotional, informational videos, webisodes, call them what you like, but a surprising majority of the biggest companies in the world have failed to utilize this increasingly popular trend. Continue reading →
Successful video advertising campaigns have changed a lot over the last 100 years, moving from print to screen and now to digital, and each one utilizing its medium in its own unique fashion.
This article will take a look at a small selection of the most popular and effective video advertising campaigns of the last 100 years; considering what made them popular, why they were so effective and how – some of them – made an impact on new and emerging sectors of the media industry. Continue reading →